Here is the stereotype Red Rabbits case: The client walks in with a product prototype of the rebirth of the traditional Scandinavian "Miniski". They handle the products, business and marketing, we handle the rest. From naming, through visual identity, marketing material and a full on international webshop. One of the key challenges was to create an exciting visual concept that appealed to both kids and grownups. We had a lot of fun helping OneFoot realise their childhood dream and skyrocket straight into a success story. One month after launch, sales were far beyond the goal for the entire winter.