Our key challenge with Derlick was to create a strategic platform for design and communication that would differentiate Derlick from other architecture agencies, who are pretty much all the same.
We started the process with a full day brand strategy workshop with the entire Derlick team of 10, digging for all the gold we could find. The result was the start of a strategy based around an openness and clarity in communication that is rare among architects. We would focus on clarifying what they do and how they do it, not by architects for architects, but for their current and potential clients.
Derlick got super excited during the process, and we got to produce a wide range of internal and external material that really brought their new identity to life.